Privacy Policy
DENTIQUE NYC
PRIVACY POLICY
Effective Date: 10/29/2026
Last Updated: 10/29/2026
1. Introduction
Dentique NYC (“Dentique NYC,” “Dentique,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, https://dentiquenyc.com (the “Website”), contacting our office, or using the online features we make available.
This Privacy Policy explains what information we may collect, how we may use and disclose it, how we protect it, and the choices and rights that may be available to you under applicable law.
This Privacy Policy applies to information collected through the Website and related website communications. It does not replace our separate patient privacy notices, including our HIPAA Notice of Privacy Practices where applicable, or other notices and agreements governing clinical care, payment, insurance, and patient records.
Please read this Privacy Policy carefully. If you have questions, contact us using the information in Section 15.
2. Information We May Collect
Depending on how you interact with the Website and the services available at the time of your visit, we may collect the following categories of information.
A. Information You Provide Directly
When you contact us, submit a form, request an appointment, or otherwise communicate with us through the Website, you may provide:
Name.
Email address.
Telephone number.
Mailing address or other contact information, if requested.
Preferred appointment date or time.
Information included in your message or inquiry.
Other information you voluntarily provide through a Website feature.
Please do not submit detailed medical histories, dental records, insurance information, payment card information, Social Security numbers, or other highly sensitive information through an ordinary website contact form unless the specific form has been approved for that purpose.
If you need to communicate sensitive dental or health information, please contact our office for an appropriate method.
B. Dental and Health-Related Information
If you submit information relating to a dental concern, treatment inquiry, appointment, or other healthcare-related matter, that information may be considered sensitive personal information or protected health information under applicable law, depending on the circumstances.
We handle patient health information in accordance with applicable legal requirements and our separate patient privacy practices.
Information submitted through a general Website form should not be assumed to be transmitted through a secure patient portal or approved clinical communication system.
C. Information Collected Automatically
When you visit the Website, certain information may be collected automatically, depending on the Website's configuration and the technologies in use. This may include:
Internet Protocol (IP) address.
Browser type and version.
Device type and operating system.
Pages visited and links selected.
Date and time of access.
Referring website or webpage.
Approximate location inferred from technical information.
Website performance, error, and diagnostic information.
We use such information only for purposes consistent with this Privacy Policy and applicable law.
D. Cookies and Similar Technologies
The Website may use cookies, pixels, tags, scripts, or similar technologies, where enabled, to support website functionality, maintain preferences, improve performance, measure usage, or support other disclosed purposes.
Cookies may include:
Essential cookies: Necessary for certain Website functions or security.
Preference cookies: Used to remember settings or choices.
Analytics cookies: Used, where enabled, to understand how visitors use the Website.
Advertising or measurement technologies: Used only if implemented and permitted by applicable law and our privacy obligations.
The actual technologies used may change as the Website is updated. We will not describe a particular provider or technology as being in use unless it is actually implemented.
You may be able to control cookies through your browser settings and, where available, the Website's cookie preference tool. Blocking certain cookies may affect Website functionality.
Browser controls do not necessarily disable every tracking technology. Where applicable law requires consent or another choice mechanism, we will provide and honor the appropriate mechanism.
E. Information From Third Parties
Depending on the services we use, we may receive information from third-party appointment scheduling services, communication providers, website hosting providers, analytics services, or other vendors that support our operations.
We may also receive information you choose to provide through third-party services when you interact with those services.
The information received depends on the service, your settings, and the applicable agreements and privacy notices.
3. How We Use Information
We may use information collected through the Website for the following purposes, where applicable:
To respond to questions and requests.
To respond to appointment inquiries and coordinate scheduling.
To communicate with you about a request you initiated.
To provide information about our practice, services, location, and hours.
To operate, maintain, troubleshoot, and improve the Website.
To monitor website performance and diagnose technical problems.
To protect the Website, our practice, our visitors, and our systems against fraud, misuse, and security incidents.
To maintain appropriate business records.
To comply with legal obligations and respond to lawful requests.
To establish, exercise, or defend legal claims.
To carry out other purposes disclosed to you when information is collected, where permitted by law.
We will not use personal information for a materially different purpose where applicable law requires additional notice or consent and that requirement has not been satisfied.
Marketing communications, if offered, will be handled in accordance with applicable law and any required consent or opt-out choices.
4. How We Disclose Information
We do not promise that information is never shared with third parties. Certain disclosures may be necessary to operate the Website and our practice.
Depending on the circumstances, we may disclose information to the following categories of recipients:
A. Service Providers
We may use vendors that provide website hosting, maintenance, security, communications, appointment scheduling, analytics, technical support, or other services.
These vendors may process information on our behalf to the extent necessary to provide their services and as permitted by applicable law and contractual obligations.
Where required, we will implement appropriate agreements and safeguards before allowing a service provider to handle protected or otherwise restricted information.
B. Legal and Regulatory Authorities
We may disclose information when we reasonably believe disclosure is required or permitted by law, regulation, court order, subpoena, or other valid legal process.
We may also disclose information when necessary to protect our rights, address suspected fraud, investigate security incidents, or protect the safety of individuals, subject to applicable law.
C. Business Transfers
If all or part of our business is involved in a merger, acquisition, reorganization, financing, sale of assets, or similar transaction, information may be considered in connection with that transaction, subject to applicable legal requirements and appropriate safeguards.
D. Other Disclosures With Permission
We may disclose information for other purposes when you have provided valid authorization or consent, or when another legal basis permits the disclosure.
E. No Unlawful Sale or Disclosure
Nothing in this Privacy Policy authorizes us to sell personal information, share it for targeted advertising, or disclose protected health information in a manner prohibited by applicable law.
Any sale, sharing, targeted advertising, or other regulated disclosure will be subject to applicable legal requirements, required notices, and any required consent or opt-out mechanisms.
5. Analytics and Advertising
The Website may use analytics or advertising measurement services if they are installed and configured.
Such services may collect technical information about Website visits, including browser information, device information, pages viewed, and interactions.
We will identify particular services in this Privacy Policy or an appropriate supplemental notice when necessary based on the services actually used.
We will not assume that a service is compliant merely because it is widely used or because a privacy notice mentions it.
Because Dentique NYC provides dental services, we take particular care with tracking technologies that may collect or disclose information associated with an individual's health, treatment inquiry, or appointment activity. We will assess such technologies and configure or restrict them as necessary to comply with applicable privacy and security obligations.
Where required, we will provide an appropriate mechanism to manage consent and privacy choices.
6. Healthcare Information and HIPAA
Dentique NYC recognizes that dental and health-related information can be highly sensitive.
To the extent Dentique NYC is subject to the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), protected health information will be used and disclosed in accordance with applicable HIPAA requirements, including the HIPAA Privacy, Security, and Breach Notification Rules.
Our separate HIPAA Notice of Privacy Practices, where applicable, explains how protected health information may be used and disclosed in connection with treatment, payment, healthcare operations, and other legally permitted or required purposes, as well as applicable patient rights.
This Website Privacy Policy does not replace that notice, a valid patient authorization, or any other legally required documentation.
Submitting information through a general Website form does not, by itself, constitute authorization for a disclosure of protected health information to an advertising platform or other unrelated third party.
7. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to requests, operating the Website, maintaining business records, protecting security, complying with legal obligations, and resolving disputes.
Retention periods may vary depending on the type of information, the reason it was collected, applicable contractual obligations, and legal or regulatory requirements.
Patient records and other clinical information may be subject to separate retention requirements and policies.
When information is no longer needed, we will take reasonable steps to delete it, destroy it, or de-identify it, as appropriate and as permitted by applicable law. Information may remain in secure backups for a limited period before being overwritten or deleted in accordance with our retention practices.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, disclosure, loss, or destruction.
Safeguards may include access restrictions, appropriate vendor oversight, system maintenance, security monitoring, and other measures appropriate to the nature of the information and the risks involved.
No website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.
You should avoid sending sensitive health, financial, or identity information through an ordinary email or general Website form unless we have specifically instructed you to use that method.
If a security incident occurs, we will assess and respond to it in accordance with applicable legal and regulatory requirements.
9. Your Privacy Rights and Choices
Depending on your location, the nature of the information, and applicable law, you may have rights concerning personal information we maintain about you.
These rights may include, where applicable:
Requesting access to certain personal information.
Requesting correction of inaccurate information.
Requesting deletion of eligible information.
Requesting information about certain processing or disclosures.
Withdrawing consent where processing relies on consent.
Opting out of certain marketing communications.
Exercising other rights provided by applicable law.
Some information may be exempt from deletion or other requests, including information that must be retained to comply with law, complete a transaction, maintain required records, protect security, or establish or defend legal claims.
Healthcare information may be subject to specific rules and procedures under HIPAA and other applicable laws. Requests concerning clinical records may need to be submitted through our patient-records process rather than the general Website privacy process.
To submit a privacy request, contact us using the details in Section 15. We may need to verify your identity and the authority of anyone making a request on your behalf. We will respond within the period required by applicable law.
We will not unlawfully discriminate against you for exercising a privacy right.
10. Marketing Communications
If you receive marketing emails or text messages from us, you may opt out using the unsubscribe instructions included in the message or another available method.
Opting out of marketing does not necessarily stop service-related or administrative communications, such as responses to an inquiry or communications about an appointment you requested.
Text messaging may be subject to additional terms, consent requirements, and carrier charges. Where required, we will obtain appropriate consent before sending marketing messages.
11. Third-Party Websites and Services
The Website may link to third-party websites, patient scheduling systems, payment services, social media platforms, or other external services.
These third parties may collect information directly from you and may have their own privacy policies, terms, and security practices.
We do not control third-party websites or services and are not responsible for their independent privacy practices. Review the applicable third-party notices before submitting information to those services.
This provision does not limit any obligations Dentique NYC has under applicable law or agreements with its service providers.
12. Children's Privacy
The Website is intended primarily for individuals seeking information about our practice and services. Parents and legal guardians may use the Website in connection with dental care for a minor.
Please do not allow a child to submit sensitive health or other personal information through a general Website form without appropriate adult involvement.
We do not knowingly collect personal information online from children under 13 without the consent or other authorization required by applicable law. If we learn that we have collected such information in circumstances requiring consent that was not obtained, we will take appropriate steps to address it.
This section does not mean that Dentique NYC refuses to provide dental care to minors. Information collected in connection with clinical care is handled under the applicable patient privacy and healthcare requirements.
13. Data Breaches and Incident Response
If we become aware of a security incident involving personal information, we will investigate and take appropriate steps to contain, assess, and address the incident.
Where notification is required, we will provide notice to affected individuals and relevant authorities in accordance with applicable law, including applicable New York data-security and breach-notification requirements and healthcare privacy requirements where applicable.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, Website features, service providers, legal requirements, or other operational circumstances.
When we make changes, we will post the updated policy on this page and revise the “Last Updated” date.
If a material change requires additional notice or consent under applicable law, we will take the steps required by law.
Your use of the Website after an updated policy is posted does not automatically constitute consent to every new data practice. Where consent is required, we will obtain it through an appropriate process.
15. Contact Us
If you have questions about this Privacy Policy or wish to submit a privacy-related request, contact:
Dentique NYC
274 Madison Avenue, Suite 1702
New York, NY 10016
Phone: 212-889-8870
Email: info@dentiquenyc.com
Website: https://dentiquenyc.com
Please do not include detailed dental records, sensitive medical information, payment card numbers, or government identification numbers in an ordinary email unless we have specifically instructed you to use an appropriate secure method.
Important distinction: This Privacy Policy addresses the Website and related website communications. It does not replace a separate HIPAA Notice of Privacy Practices or any other patient notice required by law.